There is nothing easy about dismissing warnings about the difficult livelihood when being an actor. Not only are people prone to discouraging this type of career choice, but it is hard not to question the choice when you find how hard it is to find jobs. But this is your passion so you are sticking to it! However, an actor must realize that just like any other profession there is a right and wrong way to do things.
In fact, many actors do not realize until they are thrown into the real world just how much marketing they need to do. Probably more than your college roommate who majored in marketing. So here are a few tips on how to successfully market yourself as an actor and find jobs in the process:
The Job Interview: Just like any job, you need to present yourself in a professional manner. This means preparation. Before you go to your audition, make sure that you have a professional headshot and resume ready to go. If you think you cannot afford professional headshots, find a cheaper professional. Do not go ask your aspiring photographer friend to take your headshots as this will immediately scream amateur. This is your career, invest in it! Staple your headshot and resume together back-to-back with two staple on both top corners. Then put them in a leather-bound folder.
And do not forget to bring multiple copies! Chances are there will be multiple people in the room. They will probably only ask for one copy, but it is better to be prepared. Make sure you shower, wear professional not sleazy or roll-out-of-bed clothing. Finally, pop in a breath mint before you leave, walk in with a smile, shake their hands and give it your all.
Gaining Local Exposure: Regardless of what career you pursue in the entertainment industry one thing is for sure: chances are you will begin working for free. Most directors, editors and other entertainment-based jobs start with an unpaid internship. However, this is an excellent way to get your foot in the door. Same goes for acting. Check out what local theater groups are having auditions and try out for all of them. There is a good chance that there will be agents and managers present during performances.
Also search online for independent or even studio films being shot in the area. Performing in independent or student films is a great way to build your resume and maybe get some exposure on YouTube or at film festivals. Chances are if you try for a studio film it will only be for an extra role. This can be a fun experience, but typically will not lead to anything. However, do not rule anything out. If you have the time, get yourself in front of a camera.
Online Marketing: The internet is full of tools to help actors gain exposure. First of all, an actor should have a Facebook page, a YouTube channel and a Twitter account. Post videos that you make yourself. Anything from a skit you did with your friends to your reel can be posted on these sites. Also, there are various different sites to post a professional profile and submit yourself for auditions.
Make sure to create a profile on actorsaccess.com, nowcasting.com, casting.backstage.com and many other sites for finding castings in your area. Finally, when it comes to a website be very careful. If your friend says they will design your website, make sure they are a professional. There is nothing worse than representing yourself with a junky looking website. If you yourself wouldn’t visit the site, then take it down. You are better off not having a website then having a bad one. The Agent: An agent is not necessary starting off but it does not hurt one bit. Submit your resume and headshot to every agency in the area. Don’t forget to add a cover letter with a personal greeting! Chances are you will not receive replies from the bigger agencies but many agencies are willing to accept young up-and-coming talent. So send out those letters, cross your fingers and hope for the best!
